Business-as-unusual: how Moe’s Home Collection is staying positive in these unprecedented times

April 27, 2020

With the coronavirus forcing businesses to close their physical doors, companies like ours are finding creative ways to keep sales and spirits up.

We’re sure you’ll agree, it’s been a strange and (at times) scary few weeks. Being an independent business at this time comes with its own set of challenges. But, as a family-owned company that survived the 2008 recession, Moe’s Home Collection is made of strong stuff. “The recession was a very difficult time for us, but as a result we were better prepared when this pandemic arrived,” says Sara Samieian, our President of Retail. “We were able to get on the front foot and adapt the business quickly.”

It was with a heavy heart that we closed the doors to our showrooms in March. In a matter of days, we shifted to a full-scale working from home operation for our office staff and launched a virtual one-on-one design consultation service to stay connected with our customers.

When our seasonal trade show event was cancelled, we knew that we needed an alternative way of showcasing our new products to our industry clients. That’s where the idea for our first ever digital market was born. With our entire team working remotely, we launched an innovative digital platform that allows clients to virtually explore the showroom and watch short videos about the materials, design and craftsmanship that goes into each and every piece.

Moe’s Digital Market has been hugely successful and we were the first in our industry to do something like this,” explains Sara. “I’m really proud of the whole team for pulling this together so quickly.”

As well as coming up with innovative ways to maintain sales, it’s essential to maintain optimism at this time. The pandemic may be causing physical distance between us, but it has also brought people together in unprecedented ways. After all, we’re all in this together.

We’re sure that, like us, many of you have felt moved by the heroic effort of frontline healthcare workers around the world. Here in Vancouver, the daily 7pm applause – when the whole neighbourhood comes together to bang their pots and show their heartfelt appreciation for these essential workers – is an uplifting example of how community spirit is more important and prevalent now than ever.

As a family-run business, community has always been important to us and we want to help out however we can. We’re grateful to have been able to donate furniture to our local hospital, St Paul’s in Vancouver, for the staff lounges and rest areas. Knowing that the doctors and nurses, who are working tirelessly round the clock, have a comfortable place to relax during their breaks brings us great comfort. We also created an initiative to donate 10% of all sales toward the Greater Vancouver Food Bank to aid in feeding those who are most at need.

One of our founder Moe Samieian Sr’s favorite sayings is: “the strength of any company lies within its people.” This feels more relevant now than ever. It’s the unwavering determination of our talented team, the entrepreneurial spirit of our licensees and the will of the people to support independent businesses, that will see us come out of the other side of this crisis even more resilient and versatile than before. With hope and optimism from our family to yours; we look forward to seeing you there.

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