Business-as-unusual: how Moe’s Home Collection is staying positive in these unprecedented times

April 27, 2020

With the coronavirus forcing businesses to close their physical doors, companies like ours are finding creative ways to keep sales and spirits up.

We’re sure you’ll agree, it’s been a strange and (at times) scary few weeks. Being an independent business at this time comes with its own set of challenges. But, as a family-owned company that survived the 2008 recession, Moe’s Home Collection is made of strong stuff. “The recession was a very difficult time for us, but as a result we were better prepared when this pandemic arrived,” says Sara Samieian, our President of Retail. “We were able to get on the front foot and adapt the business quickly.”

It was with a heavy heart that we closed the doors to our showrooms in March. In a matter of days, we shifted to a full-scale working from home operation for our office staff and launched a virtual one-on-one design consultation service to stay connected with our customers.

When our seasonal trade show event was cancelled, we knew that we needed an alternative way of showcasing our new products to our industry clients. That’s where the idea for our first ever digital market was born. With our entire team working remotely, we launched an innovative digital platform that allows clients to virtually explore the showroom and watch short videos about the materials, design and craftsmanship that goes into each and every piece.

Moe’s Digital Market has been hugely successful and we were the first in our industry to do something like this,” explains Sara. “I’m really proud of the whole team for pulling this together so quickly.”

As well as coming up with innovative ways to maintain sales, it’s essential to maintain optimism at this time. The pandemic may be causing physical distance between us, but it has also brought people together in unprecedented ways. After all, we’re all in this together.

We’re sure that, like us, many of you have felt moved by the heroic effort of frontline healthcare workers around the world. Here in Vancouver, the daily 7pm applause – when the whole neighbourhood comes together to bang their pots and show their heartfelt appreciation for these essential workers – is an uplifting example of how community spirit is more important and prevalent now than ever.

As a family-run business, community has always been important to us and we want to help out however we can. We’re grateful to have been able to donate furniture to our local hospital, St Paul’s in Vancouver, for the staff lounges and rest areas. Knowing that the doctors and nurses, who are working tirelessly round the clock, have a comfortable place to relax during their breaks brings us great comfort. We also created an initiative to donate 10% of all sales toward the Greater Vancouver Food Bank to aid in feeding those who are most at need.

One of our founder Moe Samieian Sr’s favorite sayings is: “the strength of any company lies within its people.” This feels more relevant now than ever. It’s the unwavering determination of our talented team, the entrepreneurial spirit of our licensees and the will of the people to support independent businesses, that will see us come out of the other side of this crisis even more resilient and versatile than before. With hope and optimism from our family to yours; we look forward to seeing you there.

Moe’s Home outdoor furniture lifestyle imagery. A high-quality example of how realistic CGI photo rendering can be using AI-powered, 3D product modeling in the furniture industryMoe’s Home Digital Landscape is Getting Hyperreal
Showing our gratitude and support: Moe’s Home Collection in the community
Business-as-unusual: how Moe’s Home Collection is staying positive in these unprecedented times
Moe’s Ambassador Morgan Browne speaks on real estate, balancing family life, and what really makes a house a home.
12 Entertaining Essentials for the Holiday Season
Cozying Up Your Home For Fall
Blogger & Moe’s Ambassador Sydney Socias Speaks on Building the Life You Want 
tre flowersTre Flowers suits up with Moe’s Home Collection  + Ticket Giveaway
How to Pick the Best Dining Table for Your Home
A LOOK INSIDE THE GREEK BY ANATOLI FROM RESTAURANTEUR IANI MAKRIS
The Ultimate Guide to Cleaning Furniture
Everything You Need to Know About Modular Sofas
kattan desk7 Great Desks For Getting Work Done
The Best of Las Vegas Market | July 2019
10 Tips & Tricks for Small Space Living
The Do’s and Don’ts of Family-Friendly Design
Inside the Life of Vancouver Interior Designer Aleem Kassam | #MYMOES
How to Incorporate Plants Into Your Home
Making the Most of Your Storage Bed
Interview with Curtis Vertefeuille | Owner of Moe's Victoria
gift ideas for Mother's DayMother's Day Gift Guide
Trends from Milan Furniture Fair, Salone del Mobile 2019
field & socialKeeping it Fresh with Field & Social
A CONTEMPORARY TWIST ON A CLASSIC G&T
Holiday Floral Arrangements
Plunge Navy Living RoomHow To: Style the Navy Plunge
SMALL DETAILS THAT MAKE A BIG DIFFERENCE
Mother’s Day Gifts You Will Want to Keep for Yourself
Moe's Featured on TV Show Big Bang Theory
Conversations: Moe's Home Collection with Furniture Today
Sophia Hsin Instagram Takeover for Moe's Home
Meet MOE'S: Gene Guindon
Meet MOE'S: Moe Samieian Jr.
Meet MOE'S: Sara Samieian