3rd Floor Launch PartyFebruary 26, 2015
Cheers to an incredible night! Last Wednesday, February 4, we teamed up with VITA Magazine to celebrate the official launch of our 3rd floor showroom. Joined by friends, family, designers and media alike, we showed off our new 13,000 ft2 retail space in style.
The excitement was palpable during our first-ever Instagram Design Challenge, featuring three noted local creatives, Leonie Markhorst of NOA // NOIR, Jill Lansky of The August Diaries and Sophia Hsin of Sophia Hsin Photography. Each talented tastemaker turned a barebones vignette into an envy-inducing space in under 10 minutes using only MOE’s private-label home accessories.
Left: A pre-challenge powwow between Leonie, Sophia and Jill. Right: Leonie hurrying to pick her home accents.
When the clock ran out, guests voted for their favourite stylish space on Instagram. Leonie Markhorst, founder and style blogger for NOA // NOIR, took the top spot in the challenge with her edgy, minimalist design.
The winning vignette, designed by Leonie of NOA // NOIR.
Guests sipped on bevvies from Okanagan Spring Brewery and Le Vieux Pin, while snacking on bites from Savoury Chef Foods before they got silly in the Downtown Photobooth where they posed for take-home black and white portraits.
No one could resist a stop in the photobooth, pretty props and all.
Missed out on the action? Read all about it on VitaminDaily.com. Thanks to everyone who made it an evening to remember!
The Samieian family, owners and operators of MOE’S Home Collection, celebrated in fine form. From left to right: Faye, Moe Jr., Sara and Moe Samieian Sr.